How to Optimize Your Google Business Profile to Get More Painting Leads

If you’re a residential or cabinet painter looking to book more jobs and rank higher on Google, then optimizing your Google Business Profile (GBP) is one of the most powerful and free strategies you can use.

Homeowners searching for “painters near me” or “cabinet refinishing in [your city]” are looking for a business they can trust— and the first thing they see on Google isn’t a website, it’s a Google Business Profile listing.

This blog will show you exactly how to set up and optimize your GBP to attract more leads, calls, and customers—without spending a dime on ads.

How Your Website and Google Business Profile Work Together to Double Your Leads

Having a strong Google Business Profile and a lead-generating website is like having a two-lane highway leading customers straight to your business. When both are optimized, you double your chances of getting leads because you show up in two places instead of one—Google Search and Google Maps.

Here’s how they work together:

• Your website helps you rank in Google Search – A well-optimized website ranks naturally when homeowners search for painting services in your area. It builds trust, showcases your work, and gives potential customers all the information they need before they contact you.
• Your Google Business Profile ranks you in Google Maps – A properly optimized GBP puts your business in Google’s Local Map Pack—the top three local businesses that appear in searches with their phone number, reviews, and directions. Many homeowners hire directly from these listings without even clicking on a website.
• GBP listings drive traffic to your website – Your profile includes a direct link to your website. Many people will visit your site to learn more about your services, see before-and-after photos, and request a quote.
• Google prefers businesses with a strong online presence – Companies with both a well-optimized website and a GBP are often ranked higher than businesses with only one or the other.

Without a website, your Google Business Profile is at a disadvantage because Google sees fully developed businesses with websites as more legitimate. If your competitors have both, they are more likely to outrank you.

When you combine a lead-generating website with a fully optimized Google Business Profile, you set yourself up for maximum visibility, trust, and bookings—giving you a serious edge over competitors who are only relying on one of the two.

Step 1: Claim and Verify Your Google Business Profile

To claim your business, go to Google Business Profile, click “Manage Now,” and search for your business name. If it appears, claim it. If it doesn’t appear, click “Add Your Business.”

If your business was listed by someone else, you may need to request ownership. Google will send an email to the current owner to transfer it to you.

Google requires you to verify your listing before it becomes visible. Verification options include postcard verification, phone call or email (available for some businesses), and video verification where Google may ask for a video showing your tools, workspace, or job sites.

Your GBP won’t show up in search results until verification is complete.

Step 2: Optimize Your Business Information

Choose the right categories for your business. Your primary category should be “House Painter” or “Painting Company,” and you can add additional categories such as “Cabinet Painter,” “Commercial Painter,” “Interior Painter,” or “Exterior Painter.”

Your business details should be entered correctly. Use your real business name and avoid keyword stuffing. If you have a physical location, enter your full address. If you work from home or are mobile, hide your address and list all cities and zip codes you serve.

Your phone number and website must match on all platforms, and your business hours should be accurate and updated regularly. Google trusts businesses with consistent details across all platforms, so ensure everything matches on your website, Yelp, BBB, and other directories.

Step 3: Add High-Quality Photos and Videos

Google Business Profiles with photos get more engagement. Upload your logo to establish branding, before and after photos to showcase transformations, team photos to build trust, work in progress photos to show professionalism, and interior and exterior shots to highlight the quality of your work.

Upload new photos regularly to keep your profile active and improve your ranking.

Adding a short video to your profile can also improve engagement. A 30 to 60-second video showcasing your team at work, a before-and-after transformation, or a walkthrough of a completed project can make a big difference.

Step 4: Write a Strong Business Description

Google allows 750 characters for your business description. Use this space to clearly describe your services while naturally including keywords homeowners may search for, like “house painting,” “cabinet refinishing,” and your city name.

Here’s an example of an optimized business description:

“At Pro Painters Toronto, we provide high-quality residential and cabinet painting services, helping homeowners transform their spaces with expert craftsmanship and top-quality paints. Serving [City] and surrounding areas, we specialize in interior and exterior painting, kitchen cabinet refinishing, and more. Call today for a free estimate!”

Step 5: Get More Google Reviews and Respond to Them

Reviews play a major role in how high your business ranks on Google. The more positive reviews you have, the more likely you are to show up when homeowners search for painters.

Send a text or email with your Google Review link after every job and make it easy for customers by providing a direct review link. You can also create a QR code that leads directly to your review page and place it on your business cards, van, or website.

Always respond to reviews. Thank customers for positive reviews, and if you receive a negative review, respond professionally and offer a solution.

Step 6: Post Regular Updates to Stay Active

Google favors businesses that stay active. Posting updates keeps your profile fresh and helps you rank higher in search results.

Your updates can include recent projects, limited-time promotions, seasonal painting discounts, and frequently asked questions such as “How long does cabinet painting take?”

Active profiles rank higher than inactive ones, so post at least once a month.

Step 7: Track Performance and Make Improvements

Google provides insights on how many people saw your profile, how many clicked your website, and how many called you directly from GBP. Reviewing your performance data can help you understand what’s working and where improvements are needed.

Check your insights weekly and make small adjustments, such as adding new keywords in your description, posting more updates, or encouraging more reviews.

Final Thoughts: Your Google Business Profile and Website Work Together for More Leads

Optimizing your Google Business Profile is one of the easiest and most effective ways to get more painting leads. When paired with a strong, lead-generating website, it becomes an even more powerful tool to help you book more jobs and rank higher than your competitors.

Claim and verify your GBP, fill out all business details correctly, upload high-quality photos and videos, get more five-star reviews, post updates regularly, and track performance to improve your results over time.